The mandate was to design a technical booklet presenting information taken from the book "Designing for Print," by Marina Poropat Joyce. The title, "Working with Printers" is the section I was assigned in class. The content was reinterpreted, simplified and then visually organized. The intention was to be useful while keeping it appealing to the eyes. Since there are no images, the text compensates with dynamic, contrasting, yet structured visual qualities.Wright is the inventor of the term organic architecture. Essentially, it implies to design each and every element of a building to reflect the symbiotic ordering systems of nature. From the windows to the floors, to the furniture intended to fill the space, so that everything relates to one another. Following Wright's idea, the packaging is a by-product of its content and should work as an extension. My approach is that you cannot tell whether the box is built around its content or its content around the box; the inside of the box sets the tone for the outside feel using plexiglass to blend the two facades together. With strong vertical lines, simple geometric shapes and parallels, this project is my interpretation of Wright's philosophy.
PublicationThe mandate was to produce a book based on an iconic architect as well as the packaging that would contain it. The box had to integrate similarities with the designs of the architect without reproducing it. The chosen subject is Frank Lloyd Wright, notorious for developing the Usonian houses, the main inspiration behind this packaging.