( art direction )
In the context of social distancing caused by the global pandemic, The grid was created to offer an "at home musical experience" with weekly livestream DJ sets. The project was created in collaboration with the video editor Karel Chladek and the visual artist Eve Saint Jean.
For this project, the mandate was to create their brand identity starting from scratch – logo, social media promotional content and their website.
My intent was to create a virtual environment which go beyond the preconceived idea of a nightclub.